A giant screen driving the routes and time slots you choose, mainly in Paris and the Île-de-France region. The truck's route is tracked by GPS for the whole mission, the scans of your QR code are counted, and you see them on a map by district.
Park Siwoo fan support during Paris Fashion Week, captured on location outside the Grand Palais.
Grand Palais, Paris
A fan-support message on a mobile LED screen, filmed outside the Grand Palais. The campaign artwork changes on screen as Paris sets the scene.
Watch the footage or open the stills to see the truck and the campaign up close.
Plan an LED truck campaign
What makes it different
Most advertising trucks drive around and nobody knows what happened. Every Strevoo mission is traceable from start to finish, at no extra cost.
Put a QR code on your visual and you know exactly how many people scanned it during the mission: a concrete number of reactions instead of a hope that it was seen.
Scans are shown geographically, so you see which districts and which roads made people react most. Real field feedback to steer your next campaigns.
The truck's actual route is recorded by GPS from start to finish. You have the proof that it drove the agreed areas at the agreed times.
The format
A fixed billboard reaches whoever passes by. An ad truck builds its audience: commuter roads in the morning, shopping areas at lunchtime, the surroundings of a venue or an event in the evening.
Still visuals or video, and the creative can change during the day. The digital format lets you adapt the message to the district or the time slot.
We operate the ad truck mainly in Paris and the Île-de-France region, where we know the roads, the flows and the local rules. Other cities are possible on advance booking.
The truck makes people look up, the field staff put the flyer or the sample in their hands. One brief, one report. See flyer distribution in France.
Rental & price
Ranges observed on the French market in 2026: about 600 to 2,000 € (excl. VAT) per day for an LED truck with a driver, about 350 to 900 € per day for a truck with printed panels. Every Strevoo campaign is quoted individually, within 24 business hours.
Paris Fashion Week and big concert dates are the busiest periods: book 2 to 4 weeks ahead. The rest of the year, count 5 to 10 business days between quote approval and the first day on the road.
You rent a route, not a spot: the areas of Paris, the time slots and the time on the road shape the quote. A proposed route comes with every quote, so you see what you pay for.
1 to 3 LED screen faces, still visuals or video, and a creative that can change during the day. Printed panels cost less and suit multi-day campaigns.
Whatever the budget, the GPS trace of the whole mission and the photo and video report come at no extra cost. Good to know: advertising on a vehicle is legal in France but regulated (limited ad surface, no driving in convoy or at an abnormally low speed, local by-laws in some towns), and we check your route against these rules before the mission. Get a quote for your LED truck in Paris.
Fan projects
Birthday ads, comeback celebrations, tour dates: fan clubs and agencies abroad book the truck entirely remotely, with a photo and video report made to be shared.
We have a dedicated page for these projects, in English, Japanese, Vietnamese and Chinese: K-pop support ad truck in Paris.
FAQ
On the French market, an LED advertising truck with a driver rents for about 600 to 2,000 € (excl. VAT) per day depending on the season, the route and the number of screen faces. A truck with printed panels runs about 350 to 900 € per day. Every Strevoo campaign is quoted individually, within 24 business hours.
Count 5 to 10 business days between quote approval and the first day on the road, to adapt the artwork, validate the route and reserve the vehicle. For high-demand periods such as Paris Fashion Week or big concert dates, contact us 2 to 4 weeks ahead.
The full GPS trace of the truck's route from start to finish, a photo and video report shot during the campaign, and the count of scans if you add a QR code to your visual.
The route is designed with you and validated against local traffic and advertising rules before the mission. We tell you at the quote stage what is possible around the area or the venue you have in mind.
The truck runs mainly in Paris and the Île-de-France region. Other French cities are possible on advance booking.
Get a quote
Dates, area of Paris and the type of visual are enough. We reply within 24 business hours with a quote and a proposed route.
Prefer email? Write to contact@strevoo.fr.